Case Study: How Outsourced Marketing Transformed a Growing Irish Engineering Firm
Background
A mid-sized Irish engineering company approached Elevare after struggling to manage their marketing in-house. Despite strong technical expertise and a loyal customer base, their brand presence was inconsistent, their website was outdated, and they had no structured marketing plan. Most of their enquiries came from existing clients, and the business lacked the visibility needed to compete for larger contracts.
With no dedicated marketing staff and no time to manage freelancers, they needed a full-service solution that could take ownership of everything — strategy, content, digital channels, and performance.
The Elevare Approach
We began by conducting a full audit of their brand, competitors, sales process, and online footprint. From there, we built an initial 6 month outsourced marketing programme that included:
A detailed strategic marketing plan with monthly campaigns
A full rebrand refresh including visual identity updates
Website restructuring and optimisation to improve user experience
Consistent content creation: blogs, case studies and email newsletters
Social media management across LinkedIn, Facebook and Instagram
New graphics and marketing collateral
KPI dashboards delivered monthly
Ongoing website updates and design support
A lead-generation strategy aligned with sales teams
Our goal was simple: take full responsibility for their marketing output so the client could focus on operations and closing new contracts.
Implementation
Over the first three months, we:
Launched a modernised website with improved messaging
Introduced a structured content calendar
Created a new suite of brand visuals
Set up automated email flows and reporting dashboards
Delivered consistent social content that highlighted projects, staff expertise and behind-the-scenes work
We met with the client for just one hour each month — everything else was handled by Elevare.
Results After Six Months
✔ 42% increase in inbound enquiries
Most enquiries came through the redesigned website and organic LinkedIn activity.
✔ Website traffic up 63%
SEO-optimised blogs and improved structure significantly boosted organic traffic.
✔ 2 new long-term contracts won
These came directly from people who saw their social content and downloaded a new capability brochure we created.
✔ Clear visibility on performance
For the first time, the business had monthly KPI reports showing what was working and what needed refinement.
✔ Freed up internal resources
Senior staff who were previously “trying” to manage marketing no longer had to — Elevare took full control of planning, design, content and delivery.
Client Feedback
“Outsourcing marketing to Elevare has been one of the best decisions we’ve made. We now have professional marketing that runs itself — and we’re busier than ever. The quality of enquiries has improved dramatically.”
Conclusion
This case highlights how a growing company can dramatically improve visibility, consistency, and revenue without hiring in-house staff. With Elevare acting as their full outsourced marketing department, our client now has a stronger brand, a clearer strategy, and a pipeline of opportunities that didn’t exist six months earlier.
Is your brand ready for growth success? Let’s elevate it together.
